February 3rd, 2017
Things have been keeping Aliza and Nik busy, but they're back with another Yank & Limey podcast to start the year.
This time they talk about their recent work on social media for the c-suite and for the emerging US legal cannabis market. Aliza has released a new book: The Happy, Healthy Nonprofit: Strategies for Impact Without Burnout. They discuss using social media for customer service and crisis communications, and how businesses can use it to create brand evangelists. Are the skills required to succeed at social media becoming more technical, or is it still all about people?
Looking back over channel changes since their last podcast they discuss making their own Moments on Twitter and how to use them as part of marketing. They discuss live streaming in Instagram and using moving images in Facebook and Twitter. They talk about the targetability of Snapchat Geofilters and services popular with generation-z, Music.ly and Houseparty, while thinking about the uses of popular functionality like BitMoji for business.
Yank & Limey is sponsored by TANK.
May 25th, 2016
This month Aliza and Nik talk about longform content and blogging. Is it still valid and what are the new rules? They chat EdgeRank in Instagram and Facebook, sponsoring posts and best practices and how - with the recent algorithm changes - brands can still get their content seen by their Friends, Fans and Followers. Is this going to be good for the user or are we being spoon-fed what the channels think we want to see?
Nik gets very excited about Facebook Live Streaming and Aliza talks about using Medium for business. They also have a challenge for each other... You may need these and/or a link to the Calm or Headspace apps.
Yank & Limey is sponsored by TANK.
March 4th, 2016
This month Nik and Aliza speak about something they're truly passionate about. Social media strategy. What should it contain? What should we measure? How do we find our audience? How do they create 'on brand' messaging? What's stood out as a great social experience and turned them into brand evangelists?
We did have a few issues with the sound on this one - the perils of trans-Atlantic podcasting - so apologies for our resident Limey sounding a little distant.
If you'd like to tell us what you think of our podcast you can connect with Aliza, Nik or Tank via Twitter:
February 1st, 2016
Aliza and Nik get together to chat again about topics ranging from new social channels to upcoming industry events and business mentoring to changes in Twitter and Instagram.
This month they are joined by Martin (Marv) Harris, Digital Manager at Tank who heads up their SEO and PPC offering, to share his wisdom and impart advice on integration with social media, traditional PR and digital content marketing.
If you'd like to connect with Nik, Aliza, Marv or Tank to tell us what you think you can do so here via Twitter:
December 16th, 2015
This month @NikHewitt and @AlizaSherman talk about making a start in digital mindfullness. What are the first steps and what have they found useful since the last episode? How do they turn off to sleep?
They chat about the concepts of Fomo and Jomo, about targeting, Facebook advertising, Instagram audiences, turning negative commentary into opportunities, the power of standing desks, creative applications, the concept of visual story-telling, the sincerity of emoji, festive messaging and goal driven strategy for social media.
Some of the channels and tools they mention are:
Yank in Limey is powered by the lovely folks over at Tank PR Ltd. ;)
November 5th, 2015
It's been a while! Nik and Aliza, thanks to their new sponsors Tank PR, pick up their headsets again to talk about working on the web and their lives online.
This week they talk about the changing face of online over the last four years and the concept of digital mindfullness. Are we TOO connected to step back? Is our dependancy on our devices good for us and (more to the point) is it good for our customers?
More to come soon! We promise.
March 14th, 2010
It's been a while. Nik & Aliza talk changes in social media, what they've been up to, and their professional tactics in the elusive world of 'blogger outreach'. Things have been VERY busy. Time to catch up, before the Conversify.net team meets in person (next week) in Monterey.
September 23rd, 2009
Aliza and Nik go back to the beginning, and take at look at where to start in social media for personal and business connections. If you've never dipped a toe into the 1000's of channels out there, where's the best place to begin?
Links from this episode include:
August 10th, 2009
Nik & Aliza chat about the tools they use daily to run the Conversify on-line office. Going over what they like, what they really need, and what they've tried. Another informal transatlantic chat about life on-line.
Links from this podcast:
Follow Nik at @nikhewitt & Aliza on @alizasherman on Twitter
July 19th, 2009
This weeks topic is 'supposed to be' Facebook. Aliza and Nik catch up with their week on-line and talk about the biggest social network of them all.