Yank & Limey

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Yank & Limey - 18th May ‘17

May 18th, 2017

This podcast Nik and Aliza cover some of the new and useful developments for social channels, notably Stories and video streaming, and how brands can use them on Instagram, Facebook, Twitter, Snapchat etc., creatively and for best effect. They discuss potential content and the difference between the content the audience expects for a story and a normal post.

They also ask, with a rapidly changing world on both sides of The Atlantic, if companies and brands should be using social media to comment or take a stand in politics. Where should we draw the line, or should there be a line at all!?

This month they also catch up on their efforts with 'Digital Mindfulness' and how they are preventing digital overload by using technology, rather than simply ignoring it, to promote a more constructive downtime.

Yank & Limey is sponsored by TANK.

Yank & Limey - 3rd February ‘17

February 3rd, 2017

Things have been keeping Aliza and Nik busy, but they're back with another Yank & Limey podcast to start the year.

This time they talk about their recent work on social media for the c-suite and for the emerging US legal cannabis market. Aliza has released a new book: The Happy, Healthy Nonprofit: Strategies for Impact Without Burnout. They discuss using social media for customer service and crisis communications, and how businesses can use it to create brand evangelists. Are the skills required to succeed at social media becoming more technical, or is it still all about people?

Looking back over channel changes since their last podcast they discuss making their own Moments on Twitter and how to use them as part of marketing. They discuss live streaming in Instagram and using moving images in Facebook and Twitter. They talk about the targetability of Snapchat Geofilters and services popular with generation-z, Music.ly and Houseparty, while thinking about the uses of popular functionality like BitMoji for business.

Yank & Limey is sponsored by TANK.

Yank & Limey - 25th May ‘16

May 25th, 2016

This month Aliza and Nik talk about longform content and blogging. Is it still valid and what are the new rules? They chat EdgeRank in Instagram and Facebook, sponsoring posts and best practices and how - with the recent algorithm changes - brands can still get their content seen by their Friends, Fans and Followers. Is this going to be good for the user or are we being spoon-fed what the channels think we want to see?

Nik gets very excited about Facebook Live Streaming and Aliza talks about using Medium for business. They also have a challenge for each other... You may need these and/or a link to the Calm or Headspace apps.



Yank & Limey is sponsored by TANK.

Yank & Limey - 4th March ‘16

March 4th, 2016

This month Nik and Aliza speak about something they're truly passionate about. Social media strategy. What should it contain? What should we measure? How do we find our audience? How do they create 'on brand' messaging? What's stood out as a great social experience and turned them into brand evangelists?

We did have a few issues with the sound on this one - the perils of trans-Atlantic podcasting - so apologies for our resident Limey sounding a little distant.

If you'd like to tell us what you think of our podcast you can connect with Aliza, Nik or Tank via Twitter:

• Aliza Sherman.
• Nik Hewitt.
• Tank PR.

Thanks for listening.

Yank & Limey - 31st January ‘16

February 1st, 2016

Aliza and Nik get together to chat again about topics ranging from new social channels to upcoming industry events and business mentoring to changes in Twitter and Instagram.

This month they are joined by Martin (Marv) Harris, Digital Manager at Tank who heads up their SEO and PPC offering, to share his wisdom and impart advice on integration with social media, traditional PR and digital content marketing.

If you'd like to connect with Nik, Aliza, Marv or Tank to tell us what you think you can do so here via Twitter:

• Aliza Sherman.
• Nik Hewitt.
• Tank PR.
Thanks again for listening!

Yank & Limey - 16th December ‘15

December 16th, 2015

This month @NikHewitt and @AlizaSherman talk about making a start in digital mindfullness. What are the first steps and what have they found useful since the last episode? How do they turn off to sleep? 

They chat about the concepts of Fomo and Jomo, about targeting, Facebook advertising, Instagram audiences, turning negative commentary into opportunities, the power of standing desks, creative applications, the concept of visual story-telling, the sincerity of emoji, festive messaging and goal driven strategy for social media.

Some of the channels and tools they mention are:

Fitbit: https://www.fitbit.com

Instagram: https://instagram.com
TapShop: http://www.piqora.com/tapshop/
Like2Buy: http://www.curalate.com/solutions/like2buy/

Boomerang from Instagram:
Android: play.google.com/store/apps/details?id=com.instagram.boomerang

Rookie Cam: itunes.apple.com/gb/app/rookie-cam-photo-editor-filter/id799406905

WineSisterhood (on Facebook): https://www.facebook.com/winesisterhood

Klout: https://klout.com
Hootsuite: https://hootsuite.com
SnapChat: www.snapchat.com

Niks standing desk project: http://nikhewitt.blogspot.co.uk/2011/12/bit-of-diy.html

Yank in Limey is powered by the lovely folks over at Tank PR Ltd. ;)

Yank & Limey - 20th October ‘15

November 5th, 2015

It's been a while! Nik and Aliza, thanks to their new sponsors Tank PR, pick up their headsets again to talk about working on the web and their lives online.

This week they talk about the changing face of online over the last four years and the concept of digital mindfullness. Are we TOO connected to step back? Is our dependancy on our devices good for us and (more to the point) is it good for our customers?

Links include:




More to come soon! We promise.

Yank & Limey - 10th March ‘10

March 14th, 2010

It's been a while. Nik & Aliza talk changes in social media, what they've been up to, and their professional tactics in the elusive world of 'blogger outreach'. Things have been VERY busy. Time to catch up, before the Conversify.net team meets in person (next week) in Monterey.

Links include:


Yank & Limey - 22nd September ‘09

September 23rd, 2009

Aliza and Nik go back to the beginning, and take at look at where to start in social media for personal and business connections. If you've never dipped a toe into the 1000's of channels out there, where's the best place to begin?

Links from this episode include:


















Yank & Limey - 10th August ‘09

August 10th, 2009

Nik & Aliza chat about the tools they use daily to run the Conversify on-line office. Going over what they like, what they really need, and what they've tried. Another informal transatlantic chat about life on-line.

Links from this podcast:












Follow Nik at @nikhewitt & Aliza on @alizasherman on Twitter :-)